The sneaky ways junk food brands get positive news coverage

Public health experts are calling for government action to protect Australians from the influence of the unhealthy food, alcohol, and advertising industries, after new research published today unveiled the “sly” ways they exploit Australian consumers.

Two new papers published in the Australian and New Zealand Journal of Public Health showcase industry tactics, from generating news coverage promoting unhealthy foods, to co-opting not-for-profit organizations to push-back against government marketing reforms.

In one study, researchers analyzed the way that fast food restaurants use public relations (PR) tactics to generate positive news coverage of their unhealthy products and enhance their reputation.

The first study found that three of the biggest fast-food chains in Australia issued at least 52 press releases over a 12-month period. Just over a quarter of those releases (27%) profiled unhealthy food products and another quarter related to corporate social responsibility.

These media releases usually translated into overwhelmingly positive coverage (93%) for fast-food brands across Australian media outlets, generating at least 86 print and online news stories—most relating to unhealthy food products. Media coverage was found across 31 Australian news outlets.

The other study analyzed how the unhealthy food, alcohol and advertising industries influenced a Queensland government proposal to restrict advertising of unhealthy food and alcohol on publicly owned assets.

The study found that those opposed to the reforms used a range of tactics to influence the proposal, including directly meeting with the Minister for Health and co-opting five charities into supporting their position. The proposal was subsequently altered and is yet to be adopted.

Professor Kathryn Backholer, Vice President for Development of the Public Health Association of Australia, and Co-Director of the Global Center for Preventative Health and Nutrition at Deakin University was an author on both research papers.

She says that the unhealthy food and alcohol industries, alongside the advertising industry, are using devious tactics to protect their profits, at the expense of Australians’ health.

“Australians are trying to make the best food choices for the health of their families, but this research shows how companies are undermining this by ensuring that junk food marketing infiltrates every aspect of our lives. The advertising industry is also using sneaky tactics to ensure that government doesn’t introduce reforms that protect children from unhealthy food and alcohol advertising.”

Provided by
Australian and New Zealand Journal of Public Health